We draw from our team’s broad expertise to create end-to-end bespoke communications solutions and big-picture marketing strategies that achieve tangible results for our clients.
Chase Paymentech is a subsidiary of JPMorgan Chase, and a global leader in payment processing solutions and merchant acquiring.
Our challenge was to develop a new campaign for Restaurants Canada and the Retail Council of Canada in 2013, and again in 2014, through print and digital ads that connect with Chase’s small business and restaurant owner customer base, showcasing the appeal of the promotional offer, and what it is that sets Chase apart in an industry where competing products are ultimately quite similar in features.
To lift Chase above the payment-processing crowd, we focused on creating playful, creative copy and design that communicates Chase’s superior customer service standards through eye-catching imagery that speaks to the entire spectrum of the brand's customer base. From small business to large chain franchise owners, the message of outstanding customer service is universal.