We draw from our team’s broad expertise to create end-to-end bespoke communications solutions and big-picture marketing strategies that achieve tangible results for our clients.
Holiday Campaign 2013
For the most important season in the retail world, Hazelton Lanes' required a dynamic approach to compell consumers to go there for their holiday shopping, with a special focus on targeting the centre's Yorkville primary customer base.
To meet this challenge we produced an aesthetically beautiful, large, 8-page soft-fold direct mail piece distributed to targeted areas within a 5km radius of Hazelton Lanes, with a digital version promoted through social and email marketing.
The final piece features 8 different themes presenting each category of merchandise, narrated with playful, compelling copy, illustrating that the centre has something for everyone on your nice list.