We draw from our team’s broad expertise to create end-to-end bespoke communications solutions and big-picture marketing strategies that achieve tangible results for our clients.
Neighbourhood Branding Campaign
Live Central West is a neighbourhood branding campaign focused on creating a new profile in the city, for the area between Dufferin and Avenue and St. Clair and College.
Our challenge was threefold. First, to rebrand several neighbourhoods into one area, “Central West”, next to showcase this new area profile in a way that celebrated the uniqueness and individuality of the comprising neighbourhoods, and finally, to do so in a way that will compel Torontonians to visit, explore and even make this area their home.
The main execution is an image-driven website that highlights the neighbourhoods within Central West and their unique characteristics, while driving home the message of the area as a whole through the use of beautiful photography, playful illustrated map, and engaging copy throughout.