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RioCan Oakville Place S/S 2014

Promotional Material

RioCan Oakville Place is a popular shopping centre located in Oakville, Ontario, appealing primarily to teens and the active family set, with anchor tenants that include H&M, The Bay, and Shopper's Drug Mart.

The centre had been using the same campaign creative for the past several years, and was in need of a complete refresh for spring. Due to the large number of retailers to include, we strategized an off-figure shoot, using creative placement of objects to achieve the look and feel of spring-forward motion using merchandise appealing to women, men, teens, and children.

The campaign was rolled out across in-mall signage, including store-front hoarding, interior and exterior banners, and mall directories as well as online across the centre's website, social media platforms, and app.